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<b>NYC Fashion Week Pop Up Store</b>: EYDIYM

EDWARD YIM

Architecture, Interior, Graphics, Web, Motion, Print

Selected Projects (2006—2010)

BIO, CONTACT,


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NYC Fashion Week Pop Up Store

September 2011


Intern for Gage Clemenceau Architects


Gage Clemenceau Architects + Nicola Formichetti + Boffo


The installation is comprised of hundreds of robotically cut, mirrored facets, mounted to lightweight composite structural backing. These individual reflective facets are hung from the ceilings and walls, and attached to the flooring. Each facet is attached to its neighbors using a system of precisely bent aluminum clips. Large sheets of mirrored, abrasion-resistant, plastic sheets cover the floor and help to produce an endlessly reflective environment that refracts the clothing so that it can be viewed from a variety of unexpected perspectives. In this installation fashion is no longer an object that sits within a minimal architectural box. Instead, clothing becomes an active participant in a new type of environment that combines the spatial and optical aspects of architectural design with the temporary, ephemeral and fluidly beautiful forms found only in the worlds of high fashion.



VIDEO: